(Ad) Big Business
Apps are big business in the tech world. Perhaps it’s worth stressing the BIG. 2017 statistics showed that 96% of people aged 16-34 in the UK own a smartphone, and there is growing usage amongst older people too. This means the value of web-based platforms to business is increasing; the enhanced functionality and device integration within a well-designed app can vastly improve your business’ online sales prospects.
Is it Worth the Expense?
Before you get started on developing an app, it is important to take a step back and consider whether or not your business is likely to work on such a platform. Developing an app can represent a significant financial outlay for your business, so it’s vital to ensure the viability of your app is well considered. Is your line of work suited to an app-based sales platform? Is it the right time to invest in the development of an app now or are there more pressing financial priorities? Research other apps and find out where your business would fit in to the market; in an increasingly competitive market, how will your app stand out?
If you are still confident enough in your original idea – great news – you’re one step closer to developing a brilliant sales platform for your business!
The planning stage is crucial to the success of your app. Assuming you have really done your homework when it comes to learning about apps and researching competitors’, you are well-placed to start the masterplan for your own.
Ensure you have well-defined end goals. Consider a few fundamental questions, such as ‘What problem is my app going to solve?’ and ‘How will I create a design that will prompt people to download my app?’. It is important to consider the app-building process from a few different angles. Put yourself in the shoes of a consumer and a competitor – this can help you to define not only what you want from an app, but what you need to get out of it.
Carefully consider every stage of the app-building process when you are in the planning stage to ensure you stay on track.
In order to ensure the building of the app is as efficient and pain-free as possible, it is vital to design every aspect of your app very carefully. Think about how you want users to ‘feel’ when using your app. What should the landing page look like? How about the app’s logo? What text and graphics will you include?
The most cost-effective way to build an app is to find a good online app-builder. App-builders require the use of powerful computer servers to effectively manage data demands and power usage. Building your app this way helps you to stay in control without breaking the bank.
Have you thought about building an app for your business? What’s stopping you?